SKILLED TRADES
The Skilled Trade face an urgent challenge: adapt to the digital media age or risk decline. Without it, unions face shrinking membership, weaker recruitment, and even threats to pension stability. Today’s battle is won through professional long form educational content that holds its value as serves as the closing content for potential apprentices that show interest, informative & educational online content will secure unions’ future.
iCAN HERO for the Skilled Trades
ESSENTIAL LONG FORM CONTENT CREATION & TRAININGS
An information rich TV Broadcast Style Interview Production A non-live casual interview that brings leaders into an introduction to pro media production, digital campaign planning and distribution techniques.
(THE ACCORDION BELOW HAS A VARIETY OF SHOW & TRAINING OPTIONS)
- SHOW PRODUCTION OPTIONS
- PRODUCTION TRAINING
- MEDIA & TRAINING DELIVERABLES
- FUNDRING (SDF GRANTS)

Its essential for the Skilled Trades & Unions to publish long form interviews as educational content which is absolutely necessary for interested parties to make a well informed decision. Imagine the amount diverse roles of employment in each trade or union, every roll is important. And its just as important and sometimes more even more important for existing members to understand each others roles - we are all in this together.
PRO MEDIA & TRAINING OPTIONS. (Accordion Dropdown)
LEGENDS 'N HEROES INTERVIEW TV PRODUCTION WITH CHARLES 'The Spider' JONES
TV INTERVIEW WITH THE ONE AND ONLY CHARLES 'The Spider' JONES ON HIS LEGENDS 'N HEROES SHOW.
COMMUNITY LEGENDS 'N HEROES - GIVE BACK INTERVIEW - Creation of this one-of-a-kind high value Professional TV Interview Production. As an end to end introduction (not training) An introduction to what is involved in producing high quality TV Show type Interviews or News Broadcast Productions. Its essential that every business and industry produce evergreen educational media peices, they are essential media assets.
SHOW DELIVERABLES:
- Studio Conversation (40- 60 min) with Spider Jones + your leader(s) → crafted into approximately a 30-40‑minute flagship content piece. (4K/1080p).
- Pro Audio Sound: broadcast‑quality capture & audio post studio sound perfecting
- Logos Graphics Overlays: animated open/close, tasteful lower‑thirds, end‑cards
- Overlay B-Roll Video/Graphics: video and Images animated, tasteful digital backdrop context, imagery. identity end‑cards, call to actions..
- Captions & Multi Language Transcript: accessibility
- Shorts; Interview clips: 4 short social clips from the best moments.
- Still Image captures: 8–10 select images for PR/Social Posts
Quality Long form Educational content is Essential: A long-form information rich promotional TV Broadcast Style Interview Production, evergreen educational content pieces. A full-scale TV show production, as a fast-track exposure training to creating a Full pro interview production, a number of key interview shorts for social posts and promotional purposes, and some iCAN HERO Pro-Tools to help you invite, promote and share your Pro Production with friends and colleuges. An Introduction to new media and mambership management platforms for effecive media distribution.
INTRODUCTION TO 'WHAT IT TAKES' BASIC WALK THROUGH OF THE PRODUCTION PROCESS - Creation of this one-of-a-kind high valueThis is a hands-on introduction to the media creation process in smaller spaces, effective use of greenscreen technology, AI editing process and the post production editing required for top notch long form content. Participants are featured guests with Spider Jones himself, and will receive a high definmition full production TV interview and a behind the scenes look at how productions are executed in smaller spaces using modern media technology.
WALK THROUGH TRAINING:
-
iCAN HERO Production Process: From Guest Invite to finished production and Social.Sharing
-
Create an iCAN Studio Workgroup, Invite Colleagues & Team Members, Including Show Guests, Create Event, Event Invites RSVP/Tickets, Upload of Photos/Videos & File Sharing, Discussion Activity Wall, Guest Invites, both Public/Private Workgroups
-
Create Production Event Date: Send Event Invites, Guest Pre Show Voice Recording & Authorization. Invite Guests to Film Events, Allow Guests to Invite contacts. Prompt Guests to Upload B-Roll Photo/Videos Content, Setup RSVP/Ticket Sales, Provide ‘Add Camera’ & ‘View Broadcast’ Show Links found in Director Studio Panel,
-
Onboarding Show Guests as the Director & Co-Director, Connect Cameras (Local & Remote), Studio, Audio/Video Sync, Lighting, Mics & Volume Balance, Guest Name Tags, Teleprompter, Live Chat, Test/Review Broadcast as Viewer, Set File Destinations & Backup File Folder Destinations and Individual Device Saving Redundancy,
-
Post Production Editing Process, File Management Upload & Sharing, Uploading Interview Files to Editing Software, Cut Edits & Gap Removal, Colour Grading, B-Roll Photo/Video, Balance of Audio/Video, Transitions, Video Background Music & Sounds, Intro Reals, Graphics, Subtitles, *Highlight Clips & Image Captures for Shorts.
-
Publishing your Production, File Export, Social Platform File Types, Upload Edits to Production Workgroup, Publishing Date; Upload to iCAN Studio Gallery, Invites to Show Launch, Social Sharing from the iCAN HERO Community Platform, Uploads to Youtube & Social Media.
-
Promotion, Automated Contact Invites, Authorized Guest Invites, Social Sharing, Engagement Tracking, Incentives, Rewards and Call to Action, Conversion Techniques, Tracking, Remarketing & the Benefits of your own Community Membership Platform
— studio-grade sound, lighting, and post editing — production guests will gain first-hand exposure to the modern film tools, skills, and resources required to produce thier own high-value broadcasts. The result is not only powerful content but also a foundational knowledge and experience that equips leaders and organizations to understand what goes into building professional high level media in today’s amazing new world of possibility.”
Production Education: Leaders will gain visibility and behind the scene insights, via the production of the TV Show interview. Important education on what is involved in creating a profession broadcast, exposer to creating news broadcasts, general interest or promotional media, documentary pieces, how to effectively conduct and interview and even how to create education content for online course modules.
Post Production Tools & AI: Introduction to advanced editing tools AI assisted editing, etc. Participants are guests to create real content while learning what production equipment and post production tools are required - in the modern media landscape, high quality consistent content is everything, being able to effectively do it on your own - You need to level up with digital media to compete or even survive! iCAN HERO A.I. tools make it easier than ever to create big impact productions, in small spaces.
On behalf of the one and only ever, Canada’s only Ambassador to the Skilled Trades, Charles "The Spider" Jones traveled the country evangelizing the trades to young people. Spider advocated to an entire generation in packed school gymnasiums doing speaking events. Spiders' methods have changed, because we now live online but the message is the same: Learn about the Skilled Trades.
‘The Spider’ has leveled up his game to meet our youth where they live, online! Spider is on TikTok! And many other social platforms because he had to be. If he wanted to continue mentoring young people, he needed to level up his digital game. The same goes for all our Unions. That's why the Spider is asking members of the Skill Trades to level up their digital marketing game which also helps support the iCAN HERO Studio for Kids programming at Spiders youth charity - Believe to Achieve.

EVERGREEN Media Content: Long form content is a must! These collaborations help our unions, and skilled trades industry associations modernize recruitment and bring forth real life professional wisdom and fundamental education of their unique skilled trade.

Long form content assets, also creates short form content clips for social posts, all organic and especially paid traffic campaigns need a destination of educational relatable content with real life insights - requirements for well informed decision making.

Skilled Trades Give Back Campaign – BELIEVE TO ACHIEVE empowers youth through mini iCAN Hero Studio productions, sponsored by union support. This initiative turns your union success stories into powerful advocacy, giving young voices a platform. Showcasing union commitment to the community —by investing in youth media, unions expand organic social engagement, strengthen messages social advocacy, and build lasting community brand through giving back. Experience the true gift of giving - improved recruitment!



