ENJOY AN INTERVIEW WITH CANADA'S ONLY EVER AMBASSATOR TO THE SKILLED TRADES: CHARLES 'The Spider' JONES ON HIS LEGENDS 'N HEROES SHOW.

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CELEBRATING THE SKILLED TRADES - EDUCATIONAL INTERVIEW - A one-of-a-kind high value Professional TV Interview Production. As an end to end introduction (not full training). This is an introduction to what is involved in producing high quality TV Show type Interviews or News Broadcast Productions.  Its essential that every business and industry produce evergreen educational media peices, they are most essential media assets for turing interest into conversions.

• SEE LEGENDS 'N HEROES SHOW

SHOW DELIVERABLES: 

• Non-Live Studio Conversation (40- 60 min) with Spider Jones + your leader(s) → crafted into approximately a 20-40‑minute flagship content pieces. (4K/1080p).
• Pro Audio Sound: broadcast‑quality capture & audio post studio sound perfecting 
• Logos Graphics Overlays: animated open/close, tasteful lower‑thirds, end‑cards
• Overlay B-Roll Video/Graphics: video and Images animated, tasteful digital backdrop context, imagery. identity end‑cards, call to actions..
• Captions & Multi Language Transcript: accessibility
• Shorts; Interview clips: 4 short social clips from the best moments.
• Still Image captures: 8–10 select images for PR/Social Posts

Quality Long form Educational content is Essential: A long-form information rich promotional TV Broadcast Style Interview Production, as evergreen educational content pieces. A fast-track orientation to creating a Full pro interview production, a number of key interview shorts for social posts and promotional purposes, and some iCAN HERO Pro-Tools to help you invite, promote and share your Pro Production with friends and colleuges. An Introduction to new media and mambership management platforms for effecive media distribution.

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INTRODUCTION TO 'WHAT IT TAKES' BASIC WALK THROUGH OF THE PRODUCTION PROCESS - Creation of this one-of-a-kind high valueThis is a hands-on introduction to the media creation process in smaller spaces, effective use of greenscreen technology, AI editing process and the post production editing required for top notch long form content.  Participants are featured guests with Spider Jones himself, and will receive a high definmition full production TV interview and a behind the scenes look at how productions are executed in smaller spaces using modern media technology.

WALK THROUGH TRAINING: 

• iCAN HERO Production Process: From Guest Invite to finished production and Social.Sharing

• Create an iCAN Studio Workgroup, Invite Colleagues & Team Members, Including Show Guests, Create Event, Event Invites RSVP/Tickets, Upload of Photos/Videos & File Sharing, Discussion Activity Wall, Guest Invites, both Public/Private Workgroups

• Create Production Event Date: Send Event Invites, Guest Pre Show Voice Recording & Authorization. Invite Guests to Film Events, Allow Guests to Invite contacts. Prompt Guests to Upload B-Roll Photo/Videos Content, Setup RSVP/Ticket Sales, Provide ‘Add Camera’ & ‘View Broadcast’ Show Links found in Director Studio Panel,

• Onboarding Show Guests as the Director & Co-Director, Connect Cameras (Local & Remote), Studio, Audio/Video Sync, Lighting, Mics & Volume Balance, Guest Name Tags, Teleprompter, Live Chat, Test/Review Broadcast as Viewer, Set File Destinations & Backup File Folder Destinations and Individual Device Saving Redundancy,

• Post Production Editing Process, File Management Upload & Sharing, Uploading Interview Files to Editing Software, Cut Edits & Gap Removal, Colour Grading, B-Roll Photo/Video, Balance of Audio/Video, Transitions, Video Background Music & Sounds, Intro Reals, Graphics, Subtitles, *Highlight Clips & Image Captures for Shorts.

• Publishing your Production, File Export, Social Platform File Types, Upload Edits to Production Workgroup, Publishing Date; Upload to iCAN Studio Gallery, Invites to Show Launch, Social Sharing from the iCAN HERO Community Platform, Uploads to Youtube & Social Media.

• Promotion, Automated Contact Invites, Authorized Guest Invites, Social Sharing, Engagement Tracking, Incentives, Rewards and Call to Action, Conversion Techniques, Tracking, Remarketing & the Benefits of your own Community Membership Platform

  High Definition Video — studio-grade sound, lighting, and post editing — production guests will gain first-hand exposure to the modern film tools, skills, and resources required to produce thier own high-value broadcasts. The result is not only powerful content but also a foundational knowledge and experience that equips leaders and organizations to understand what goes into building professional high level media in today’s amazing new world of possibility.” 

Production Education: Leaders will gain visibility and behind the scene insights, via the production of the TV Show interview. Important education on what is involved in creating a profession broadcast, exposer to creating news broadcasts, general interest or promotional media, documentary pieces, how to effectively conduct and interview and even how to create education content  for online course modules. 

Post Production Tools & AI: Introduction to advanced editing tools AI assisted editing, etc.  Participants are guests to create real content while learning what production equipment and post production tools are required - in the modern media landscape, high quality consistent content is everything, being able to effectively do it on your own - You need to level up with digital media to compete or even survive!   iCAN HERO A.I. tools make it easier than ever to create big impact productions,  in small spaces.  

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Skilled Trades GIVE BACK Campaign – Empower youth and GIVE BACK Mini iCAN Hero Studio productions, sponsored by your skilled trades union support. This initiative amplifies social exposure, secure meaningful content with ongoing youth success stories - this is powerful brother and sisterhood advocacy. Showcasing union commitment to the community —by investing in youth media, unions expand organic social engagement, strengthen messages of social advocacy, and build lasting community brand through giving back. Experience the true gift of giving - improved recruitment!

'HOW TO' WALK THROUGH TRAINING - HOW TO CREATE A TV SHOW STYLE BROADCAST.

FULL WALK THROUGH TRAINING - A SINGLE SHOW PRODUCTION

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FULL SHOW PRODUCTION DELIVERABLES ARE INCLUDED - These 3 person training modules are designed to train the members of the production workgroup. A team approach to broken up over 3 Training Days (2 - 3 Hours each) offers best results for learning, creating a team wide knowledge base that amplifies retention and lowers the requirement for ongoing support. - Full library of how to videos available in the E-Learning Section of the icanhero.com website. Full-scale TV show production, providing fast-track exposure to pro media production, digital media tools and distribution. 

Production Training Structure:  3 workshops, in-person filming and mobile/remote film production education, includes an introductory on how to conduct a high value informative interview either at the union facilities or at one of our participating iCAN HERO Studio’ Location.

Production Programming Includes: 

• Day 1 - Pre-Production Planning;  2 - 2.5 hours remote video conference consultation for show preparation, talking points, training on online event creation, automated email and social invitations, upload of b-roll media content images and video, guest invites, feedback polling and events / media social sharing.  Access iCAN Remote Cloud Studio. This included question prep for the interview, script point and talking points. 

• • iCAN HERO Production Process: From Guest Invite to finished production and Social Sharing

  • Create an iCAN Studio Workgroup, Invite Colleagues & Team Members, Including Show Guests, Create Event, Event Invites RSVP/Tickets, Upload of Photos/Videos & File Sharing, Discussion Activity Wall, Guest Invites, both Public/Private Workgroups

  • Create Production Event Date: Send Event Invites, Guest Pre Show Voice Recording & Authorization. Invite Guests to Film Events, Allow Guests to Invite contacts. Prompt Guests to Upload B-Roll Photo/Videos Content, Setup RSVP/Ticket Sales, Provide ‘Add Camera’ & ‘View Broadcast’ Show Links found in Director Studio Panel,

  • Setup Onboarding Deck Show Guests Links  Director & Co-Director, Connect Cameras (Local & Remote), Studio, Audio/Video Sync, Lighting, Mics & Volume Balance, Guest Name Tags, Teleprompter, Live Chat, Test/Review Broadcast as Viewer, Set File Destinations & Backup File Folder Destinations and Individual Device Saving Redundancy,

•  

  • Onboarding Show Guests as the Director & Co-Director, Connect Cameras (Local & Remote), Studio, Audio/Video Sync, Lighting, Mics & Volume Balance, Guest Name Tags, Teleprompter, Live Chat, Test/Review Broadcast as Viewer, Set File Destinations & Backup File Folder Destinations and Individual Device Saving Redundancy,

• Day 2 - Film Production;  2 - 4 hours in studio consultation and tour, equipment overview, recording, connectivity, camera settings, lighting filters and angles.  Positioning and framing, camera positions, audio preparation and testing, recorded backups, local file storage, cloud storage and file management and sharing.
• Day 3 - Film Post Production;  3 - 4 hours remote editor invites to access video editing workgroup, editing equipment overview, audio and video recording equalization, colour grading, light and exposure and green screen chroma key, dissolve line balance and composition, be-roll preparation edits, cuts and transitions, audio fades and talking tones with background audio balance.  AI Tools, video upscaling, audio noise reduction etc. 

• • Post Production Editing Process, File Management Upload & Sharing, Uploading Interview Files to Editing Software, Cut Edits & Gap Removal, Colour Grading, B-Roll Photo/Video, Balance of Audio/Video, Transitions, Video Background Music & Sounds, Intro Reals, Graphics, Subtitles, *Highlight Clips & Image Captures for Shorts.

  • Publishing your Production, File Export, Social Platform File Types, Upload Edits to Production Workgroup, Publishing Date; Upload to iCAN Studio Gallery, Invites to Show Launch, Social Sharing from the iCAN HERO Community Platform, Uploads to Youtube & Social Media.

  • Promotion, Automated Contact Invites, Authorized Guest Invites, Social Sharing, Engagement Tracking, Incentives, Rewards and Call to Action, Conversion Techniques, Tracking, Remarketing & the Benefits of your own Community Membership Platform

•  BOOKING REQUEST FORM

3 PEOPLE TRAINING & 3 COMPLETE INTERVIEWS *MOST POPULAR 

A minimum of three-person production is ideal for creating three interviews because it allows each team member to focus on learning the responsibilities of a distinct role: interviewer, camera operator, and sound technician. By rotating through these roles, every participant gains hands-on experience and understanding of each aspect of the production process, ensuring the team is versatile, collaborative, and prepared for future projects. This approach enhances skill development and production quality while fostering teamwork.

FULL WALK THROUGH TRAINING - 3 PEOPLE TRAINED & 3 COMPLETE SHOW PRODUCTIONS

• BOOKING REQUEST FORM

FULL SHOW PRODUCTION DELIVERABLES ARE INCLUDED - These 3 person training modules are designed to train the members of the production workgroup. A team approach to broken up over 3 Training Days (2 - 3 Hours each) offers best results for learning, creating a team wide knowledge base that amplifies retention and lowers the requirement for ongoing support. - Full library of how to videos available in the E-Learning Video Training Section of the icanhero.com website. Full-scale TV show production, providing fast-track exposure to pro media production, digital media tools and distribution. 

Production Training Structure:  3 workshops, in-person filming and mobile/remote film production education, includes an introductory on how to conduct a high value informative interview either at the union facilities or at one of our participating iCAN HERO Studio’ Location.

Production Programming Includes: 

• Day 1 - Pre-Production Planning;  2 - 2.5 hours remote video conference consultation for show preparation, talking points, training on online event creation, automated email and social invitations, upload of b-roll media content images and video, guest invites, feedback polling and events / media social sharing.  Access iCAN Remote Cloud Studio. This included question prep for the interview, script point and talking points. 
• iCAN HERO Production Process: From Guest Invite to finished production and Social Sharing

• Create an iCAN Studio Workgroup, Invite Colleagues & Team Members, Including Show Guests, Create Event, Event Invites RSVP/Tickets, Upload of Photos/Videos & File Sharing, Discussion Activity Wall, Guest Invites, both Public/Private Workgroups

• Create Production Event Date: Send Event Invites, Guest Pre Show Voice Recording & Authorization. Invite Guests to Film Events, Allow Guests to Invite contacts. Prompt Guests to Upload B-Roll Photo/Videos Content, Setup RSVP/Ticket Sales, Provide ‘Add Camera’ & ‘View Broadcast’ Show Links found in Director Studio Panel,

• Setup Onboarding Deck Show Guests Links  Director & Co-Director, Connect Cameras (Local & Remote), Studio, Audio/Video Sync, Lighting, Mics & Volume Balance, Guest Name Tags, Teleprompter, Live Chat, Test/Review Broadcast as Viewer, Set File Destinations & Backup File Folder Destinations and Individual Device Saving Redundancy,

•  Onboarding Show Guests as the Director & Co-Director, Connect Cameras (Local & Remote), Studio, Audio/Video Sync, Lighting, Mics & Volume Balance, Guest Name Tags, Teleprompter, Live Chat, Test/Review Broadcast as Viewer, Set File Destinations & Backup File Folder Destinations and Individual Device Saving Redundancy,

• Day 2 - Film Production;  2 - 4 hours in studio consultation and tour, equipment overview, recording, connectivity, camera settings, lighting filters and angles.  Positioning and framing, camera positions, audio preparation and testing, recorded backups, local file storage, cloud storage and file management and sharing.

• Day 3 - Film Post Production;  3 - 4 hours remote editor invites to access video editing workgroup, editing equipment overview, audio and video recording equalization, colour grading, light and exposure and green screen chroma key, dissolve line balance and composition, be-roll preparation edits, cuts and transitions, audio fades and talking tones with background audio balance.  AI Tools, video upscaling, audio noise reduction etc. 

• • Post Production Editing Process, File Management Upload & Sharing, Uploading Interview Files to Editing Software, Cut Edits & Gap Removal, Colour Grading, B-Roll Photo/Video, Balance of Audio/Video, Transitions, Video Background Music & Sounds, Intro Reals, Graphics, Subtitles, *Highlight Clips & Image Captures for Shorts.

  • Publishing your Production, File Export, Social Platform File Types, Upload Edits to Production Workgroup, Publishing Date; Upload to iCAN Studio Gallery, Invites to Show Launch, Social Sharing from the iCAN HERO Community Platform, Uploads to Youtube & Social Media.

  • Promotion, Automated Contact Invites, Authorized Guest Invites, Social Sharing, Engagement Tracking, Incentives, Rewards and Call to Action, Conversion Techniques, Tracking, Remarketing & the Benefits of your own Community Membership Platform

•  BOOKING REQUEST FORM

12 PRODUCTIONS WITH TRAINING - EMPOWER EACH DEPARTMENT, EACH AGENT OR MONTHLY NEWS.

     Content is Advertising!   Increase your ROI with 12 full productions because creating consistent, long-form content not only strengthens brand messaging but also provides a continuous source of up-to-date short video clips and photos to use as social media assets. This efficient workflow keeps social platforms active with fresh material, which maximizes production value, create a more wide spread content base by interviewing different key members of your executive team, interviews with inspiring workers or successful agents even client testimonials etc.  Quality content ensures advertsing / marketing efforts are not wasted, level up your advertising, outreach or recruiting with relevant and engaging content.

12  full-scale broadcast features. Professional long form educational and informative media. 

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The iCAN HERO TV-Style Podcast brings the spotlight to every corner of your organization — from apprentices to executives, showcasing the people, passion, and purpose that power your business, union, or trade. Each episode captures authentic conversations that highlight career pathways, innovation, and leadership stories, creating evergreen media assets that educate, inspire, and recruit for years to come. These professionally produced episodes serve as lasting tools for workforce development, brand credibility, and community engagement — helping every organization turn its everyday heroes into powerful ambassadors of the future. 

•  SEE LEGENDS 'N HEROES SHOW

Content as Advertising & Education

 Power of Content: Where Advertising Meets Education

In today’s media-driven world, content is both advertising and education — the most trusted way to attract, engage, and convert audiences. Executive interviews and leadership features create unmatched consumer comfort and relatability, turning company voices into credible guides rather than faceless brands. When leaders speak with authenticity and purpose, they don’t just sell — they teach, reassure, and inspire confidence. Each interview becomes a high-value evergreen asset that reinforces trust, builds long-term loyalty, and positions your business or destination as the clear, knowledgeable choice in its field.

• Long-Form TV Segments: Produce a full-scale broadcast featuring leaders, celebrating and demonstrating the impact of professional media.
  
  
• Post-Production Education: Train participants on editing fundamentals, AI-enhanced tools (DaVinci, audio mastering, captions for accessibility), and the full workflow required to deliver polished, professional content.
  
  
• Short-Form Clips: Each episode repurposed into 2–5 minute highlight reels for social media, ensuring reach while reinforcing the authority of the long-form broadcast.

Training Workshops

1. Pre-Production Planning: Storyboarding, scripting, and preparing media assets.
   
   
2. Film Production: Camera, lighting, audio, and recording basics.
   
   
3. Post-Production: Editing, transitions, grading, and delivery standards.

• Certification: iCAN HERO Studio Certification in professional content creation.
  
  
• Integration with Apprenticeships: Content and training materials for use in ongoing union education programs.

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